Whether electronic marketing is new to you or you have been doing it for years, it is and should be viewed as an ever-evolving process. The question is, are you truly making the most of your e-marketing efforts?

Successful e-marketing is more than competing for attention among flooded in-boxes or over-stimulating Web pages and spam filters. Certainly those things are always a consideration, but if you are not integrating your e-marketing efforts, growing and segmenting your list, measuring, customizing and refining your communication, you are missing opportunities. And that is just to get the click…

Outline
1. The List: Don’t Just Grow, Segment.
2. Relevance Is Key!
3. Message Match and Follow Through
4. Post-click Pointers