Drive Traffic to Your Site:
Do-it-yourself SEO Basics, Reaching Out and Drawing In.
Do-it-yourself SEO Basics, Reaching Out and Drawing In.
You will have the greatest success with SEO if you concentrate your efforts. Define your online target audience(s) and/or prioritize them, identifying niches in which you may be able to make an impact more easily.
Consider and narrow your ranking objectives and, more importantly, the reality of your objectives. A goal to become number one under a very general search term common to a variety of industries is not only very challenging and potentially unrealistic, but may not provide the best return on your investment of time and money.
What is your Web site's goal? How is it intended to support your overall business goals (i.e. build brand awareness, to sell, generate leads)? What is your conversion goal? Fill in the blank: "My goal is to have visitors to my site [do what]."
If available, review top referring keywords & search engine data from any Web traffic reports. With your USP, price points & hidden benefits in mind, review your site to see if you are communicating those clearly. Forethought and careful attention to your site’s current state combined with clear, focused objectives will make it much easier to make an impact and gauge your success. The journey must begin with a thoughtful and well constructed web site which should be accomplished before you drive traffic to your site......
Consider and narrow your ranking objectives and, more importantly, the reality of your objectives. A goal to become number one under a very general search term common to a variety of industries is not only very challenging and potentially unrealistic, but may not provide the best return on your investment of time and money.
What is your Web site's goal? How is it intended to support your overall business goals (i.e. build brand awareness, to sell, generate leads)? What is your conversion goal? Fill in the blank: "My goal is to have visitors to my site [do what]."
If available, review top referring keywords & search engine data from any Web traffic reports. With your USP, price points & hidden benefits in mind, review your site to see if you are communicating those clearly. Forethought and careful attention to your site’s current state combined with clear, focused objectives will make it much easier to make an impact and gauge your success. The journey must begin with a thoughtful and well constructed web site which should be accomplished before you drive traffic to your site......
Wisconsin Harbor Towns
A concentration on harbor-related content, link building and optimized imagery has helped this cooperative of 18 Wisconsin towns on scenic Lake Michigan or Lake Superior rank well under search terms most suitable to the harbor town destination experience. Catral Doyle structured the site to highlight carefully chosen categories of information aligned with key search terms.
A concentration on harbor-related content, link building and optimized imagery has helped this cooperative of 18 Wisconsin towns on scenic Lake Michigan or Lake Superior rank well under search terms most suitable to the harbor town destination experience. Catral Doyle structured the site to highlight carefully chosen categories of information aligned with key search terms.
